Prosperous, Aiming Higher
Why Choose Prudential California Realty?
From the quality of the brand
To the strength of our marketing,
From the breadth of our training programs
To the depth of our resources,
Prudential Real Estate delivers
superior value to consumers
Video - Watch Bruce Mulhearn talk about what it takes to be successful in Real Estate
The Prudential Real Estate brokerage network shares the name and strength of its parent company. Our agents benefit from that recognition and are able to leverage the "Rock Solid®" reputation of Prudential Financial. When home buyers and sellers see our yard signs, they link the "Rock®" logo with the notion of remarkable service quality and exceptional value, backed by a name that has been trusted for 130 years. Our Network consists of close to 2,000 quality real estate offices, and more than 64,000 sales professionals located in 50 states, 9 Canadian provinces, and Mexico.
Marketing, Communications, and Public Relations
Through national print and television advertising and media exposure, we maximize the power of the "Rock®". From advertising on major television networks and cable channels, to our comprehensive advertising in the global editions of The Wall Street Journal, to our very own specialty magazine, Fine Homes® International, we are able to generate top-of-mind awareness among consumers. We also offer our agents an unbeatable marketing program that consists of professionally designed personal marketing materials.
Networking Events and Education
We believe in our agents' success. Our events and educational programs equip you with the tools needed to grow and enhance your business. Participation in the Prudential Real Estate Annual Sales Convention, the Summit Conference, and numerous regional events also provides networking opportunities to establish relationships with other professionals. Career development resources are available for all levels of experience.
We offer a wide range of prestigious awards that recognize top producers for their achievements. Each year during the Annual Sales Convention, we give them a chance to shine through recognition events, including receptions, luncheons, and special ceremonies during general sessions. Top performers are also invited to attend an exclusive conference that provides an opportunity to share best practices with other top performers.
The Platform is an innovative technology tool that provides consumers with access to more than 1,500,000 listings, as well as enhanced features that keep consumers abreast of price changes, new listings, and other valuable information regarding the location in which they are searching for a home. Prudential Real Estate also has an exclusive marketing agreement with Yahoo! Real Estate that gives Yahoo! visitors direct access to these listings, as well as to their local Prudential Real Estate affiliate. The Platform includes a unique and robust set of tools designed to win and service listings (Online Seller Advantage), including exclusive presentation of Prudential Real Estate listings through Yahoo! Real Estate search. Agents have 24/7 access to real-time information and business tools through our private Intranet. Our exclusive eCertified® designation allows our sales professionals to demonstrate to consumers that they are well versed in vital computer-based communication and knowledge.
Referral and Relocation
Prudential Relocation is the sister company of Prudential Real Estate. It is the nation's second-largest relocation firm, offering a wide range of global mobility, intercultural training, and human resources services to nearly 900 corporate clients, many among the Fortune 500. Prudential Referral Services® (PRS®) is a network comprising Prudential Real Estate brokers as well as PRS independent brokers. PRS® drives and supports broker-to-broker lead-generation and referral activity among PRS® Network members through educational and mentoring programs, networking events, a strong relationship with Prudential Relocation, and online resources that maximize opportunities to increase referrals and improve broker performance.