Yahoo! Real Estate Connection

This Prudential Real Estate Platform is an innovative technology tool that provides consumers with access to more than 1,500,000 listings, as well as enhanced features that keep consumers abreast of price changes, new listings, and other valuable information regarding the location in which they are searching for a home.

Prudential California Realty also has an exclusive marketing agreement with Yahoo! Real Estate that gives Yahoo! visitors direct access to these listings, as well as to their local Prudential California Realty office. The Prudential Real Estate Platform includes a unique and robust set of tools designed to win and service listings (Online Seller Advantage), including exclusive presentation of Prudential Real Estate listings through Yahoo! Real Estate search.